Meme =/= Fad
Fad = Short term trend.
Meme = Something that is a trend that last longer and is spread wider.
When I see journals here that say "X meme" I can't help but think of that, those AREN'T memes, those are fads, or at most, forced memes; some famous guy post a journal about it, and then everyone and their mother starts to do the same cuz they set a trend that will die shortly.
I get users here like to call those memes, tho they're not. It's okay, it's not like it matter apparently. But it's good to say it; apparently the peps like this use of "meme" so it can 'pass' tho it's not really legit as what it means.
In any case, if you stick it up to a forced "meme" that someone does and you do too cuz yolo, try to think that it's not a meme, but a fad, or a forced one.